PPC Case Study: Horizon Realty Group – Miami, Florida
Industry: Real Estate (Residential Sales & Rentals)
Location: Miami, FL
Service Provided: Google Ads Campaign (Search + Retargeting)
Campaign Duration: 60 days
Monthly Ad Spend: $3,500
Goals:
Drive qualified buyer and renter leads for high-end residential properties
Reduce cost-per-lead (CPL) below $90
Build brand awareness for new property listings in South Miami
Improve lead quality (pre-qualified with budget & location filters)
Strategy & Execution:
1. Keyword Strategy
Targeted local keywords:
- “homes for sale in South Miami”
- “2 bedroom condo for rent Miami”
- “luxury real estate Miami Beach”
Used exact and phrase match types to control budget and improve relevancy
2. Ad Copywriting
- Highlighted amenities, neighborhood appeal, and price points
- Used urgency triggers: “Now Leasing”, “Limited Units”, “Virtual Tours Available”
- Implemented ad extensions: sitelinks, callouts, call & location extensions
3. Audience Targeting
- Focused on in-market audiences for “Real Estate”, “Luxury Homes”, and “Relocation Services”
- Geo-targeted ads within 20 miles of South Miami
- Layered demographics: Age 30–55, income top 20%
4. Landing Page Design
Mobile-optimized with:
- 1-click booking
- Testimonials & before/after images
- Trust badges (HIPAA compliant, certified technicians)
5. Retargeting Campaign
Set up Display retargeting for users who visited but didn’t convert
Served image ads showing the specific properties they viewed