SEO Case Study: Radiant Laser Spa – New Jersey, USA
Industry: Cosmetic Dermatology / Laser Hair Removal
Location: Newark, New Jersey
Service Provided: Local SEO Optimization
Duration: 90 days
Target Market: Women aged 20–45 within 15 miles of Newark
Goals:
Improve Google search rankings for local, high-converting keywords
Increase organic website traffic and appointment bookings
Optimize Google Business Profile (GBP) to attract nearby clients
Strategy & Execution:
1. Keyword Research
Used tools like SEMrush and Google Keyword Planner
Focused on local, service-based keywords
- “Laser hair removal Newark NJ”
- “Best laser spa near me”
- “Full body laser hair removal New Jersey”
2. On-Page Optimization
- Updated meta titles/descriptions with primary and secondary keywords
- Added service-specific content for each body area
- Included structured data (schema) for local business + services
3. Google Business Profile (GBP) Optimization
- Updated business name, hours, categories, and geo-coordinates
- Added 20+ clinic images and service lists
- Responded to all reviews and added weekly Google Posts
4. Content Marketing
Created blog posts targeting long-tail queries:
- “How many sessions does laser hair removal take?”
- “Laser hair vs waxing: Which is better?”
- Optimized FAQs for featured snippets
5. Local Citations & Backlinks
- Listed the clinic in top U.S. directories: Yelp, Healthgrades, Zocdoc
- Earned backlinks from local blogs and skincare directories
6. Technical SEO Fixes
- Improved mobile speed from 41 to 86 (PageSpeed Insights)
- Fixed crawl errors and added internal linking strategy