Website Design Case Study: GreenEdge Landscaping – Dallas, Texas
Industry: Landscaping / Outdoor Design
Location: Dallas, Texas
Service Provided: Full Website Redesign + Conversion Optimization
Project Duration: 5 weeks
Goals:
- Modernize the website’s outdated look
- Increase trust and conversion rates
- Make the site mobile-friendly
- Improve visibility for “landscaping services near me”
- Add a gallery to showcase completed projects
Our Approach:
1. Website Audit & Strategy
- “Conducted a full UX and competitor analysis
- Identified missing trust signals, broken navigation, and lack of CTA
- Recommended a conversion-focused redesign with clear service paths
2. Design & Development
- Created a clean, modern WordPress website using Elementor
- Structured pages around services: Lawn Care, Hardscaping, Irrigation, etc.
- Added before-after image sliders, testimonials, and a real-time quote form
- Used earthy tones and local imagery for brand relevance
3. Mobile Optimization
- Built fully responsive layouts for all devices
- Optimized button sizes, font legibility, and page load speed
4. SEO & On-Page Best Practices
- Used local keywords in metadata and headers
- Added schema markup for local business
- Optimized images and internal links
5. Trust-Building Features
- Integrated Google Reviews widget
- Added badges (BBB Accredited, Licensed & Insured)
- Live chat support and phone call CTA on all pages