PPC Case Study: Radiant Laser Spa – New Jersey, USA
Industry: Cosmetic Dermatology / Laser Hair Removal
Location: Newark, New Jersey
Service Provided: Google Ads Campaign Management
Duration: 45 days
Ad Spend: $2,500
Target Audience: Women aged 20–45, within a 10-mile radius
Goals:
Drive appointment bookings for laser hair removal.
Lower cost-per-lead (CPL) below $50.
Increase local brand awareness through paid search.
Strategy & Execution:
1. Keyword Targeting
- Focused on high-intent, local keywords:
- “Laser hair removal Newark NJ”
- “Best laser clinic near me”
- “Underarm laser treatment Newark”
- Used exact match and phrase match for precision.
2. Campaign Structure
- Created separate ad groups for different treatment areas: face, bikini, underarms, full body.
- Geo-targeting: Radius targeting around Newark, NJ.
3. Ad Copywriting
- Included seasonal promos: “Buy 4 sessions, get 1 free”
- Emphasized pain-free, FDA-approved technology
- Used extensions: sitelinks (pricing, FAQs), callouts (free consult), and call extension
4. Landing Page Optimization
Mobile-optimized with:
- 1-click booking
- Testimonials & before/after images
- Trust badges (HIPAA compliant, certified technicians)
5. Conversion Tracking
Set up done via Google Tag Manager to track:
- Form submissions
- Phone calls
- Clicks on “Book Now”