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Below is one of our portfolio for Fashion & Apparel client in India

Google Ads For Fashion industry

Facebook Ads Case Study: Elysian Couture – Mumbai, India

Industry: Fashion & Apparel (Women’s Ethnic Wear)
Platform: Facebook & Instagram (Meta Ads)
Campaign Duration: 30 days
Monthly Ad Budget: ₹30,000

Objective:

Boost sales of the Festive Kurti Collection

Drive traffic to Shopify store

Build brand awareness among Indian women aged 22–40

Strategy & Execution:

1. Audience Targeting

Interests: Ethnic wear, FabIndia, Myntra, Kurti, Wedding Shopping

Custom audience: Visitors who engaged with Instagram in the last 90 days

Lookalike audience based on past purchasers

2. Ad Creatives

  • Carousel Ads showing top 5 designs
  • Short Reels featuring influencers styling the outfits
  • Static image ads with “Limited Stock” urgency

3. Campaign Types

  • Traffic Campaign → Warm-up Phase
  • Conversion Campaign → Purchase optimization via Meta Pixel
  • Retargeting Campaign → Cart abandoners & product viewers

4. Conversion-Focused Landing Pages

Mobile-first experience

Highlighted festive offer: “Buy 2 Get 1 Free”

Integrated WhatsApp Chat for quick support

Key Learnings:

Reels outperformed static creatives by 2.5x in engagement
37% of purchases came from retargeting
WhatsApp chat led to a 9% increase in cart recovery

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