SEO Case Study: CoolAir Experts – Dallas, Texas
Industry: HVAC Services (Heating, Cooling, and AC Repair)
Location: Dallas, TX, USA
Service Provided: Local SEO
Project Duration: 6 months
Goal: Improve local search visibility, increase inbound leads, and rank on Google 3-Pack for “AC repair Dallas” and similar queries
Goals:
Rank top 3 for high-intent keywords like
- “AC repair Dallas”
- “emergency HVAC service near me”
- “furnace repair in Dallas”
Increase traffic to the “Schedule Service” landing page
Grow GMB visibility and review engagement
Generate at least 50 qualified leads/month
Strategy & Execution:
1. Website Audit & Technical SEO
- Fixed crawl errors, duplicate meta tags, and improved Core Web Vitals
- Added structured data: LocalBusiness + Service schema
2. Keyword Optimization
- Focused on long-tail, local keywords with commercial intent
- Mapped keywords to individual service pages
3. On-Page SEO
- Rewrote content for clarity and intent
- Added FAQs, geo-specific testimonials, and before-after project photos
4. Local SEO Optimization
- Fully optimized Google Business Profile (GMB)
- Added service area pages for: Plano, Arlington, Fort Worth
- Created monthly posts on GMB: Offers, maintenance tips, and reviews
5. Link Building & Citations
- Built citations on 40+ local directories (e.g., Angi, HomeAdvisor, Yelp)
- Acquired 12 local backlinks through blog outreach and partnerships
6. Review & Reputation Management
- Implemented automated review requests after service
- Grew GMB review count from 18 → 64 (avg. rating: 4.7★)