SEO Case Study: BritTrip Adventures – London, United Kingdom
Industry: Tourism & Travel (Local Tours & Experiences)
Location: London, UK
Service Provided: Organic SEO
Project Duration: 5 months
Goal: Improve visibility for local and inbound travel-related searches, grow bookings, and boost seasonal traffic from Europe & North America
Goals:
Rank for high-intent keywords like:
- “London city walking tours”
- “Harry Potter tour London”
- “UK sightseeing packages”
Increase organic traffic during the summer season
Improve lead generation via booking form
Establish authority through blog content
Strategy & Execution:
1. Website Structure & Audit
- Restructured site for clearer navigation (City Tours, Day Trips, Private Tours)
- Fixed indexing issues & improved mobile load time (↓ from 4.2s to 1.7s)
2. Keyword Research & Mapping
Focused on:
- Local modifiers: “in London”, “near me”
- Experience-based: “guided”, “family-friendly”, “small group”
- Seasonal: “summer UK tours”, “Christmas markets UK”
Mapped keywords to category & tour pages
3. On-Page SEO
- Optimized meta tags, H1-H3 structure, and content readability
- Embedded schema for Tour Listings and Events
- Added high-quality tour images with geotagging
4. Content Marketing
Published 12 blog articles targeting long-tail queries like:
- “Top 10 hidden gems in London”
- “Day trips from London by train”
Implemented internal linking strategy and CTA optimization
5. Local SEO & Google Business Profile
- Created/optimized GBP for 5 physical tour locations
- Added FAQs, new categories, and monthly posts
- Encouraged reviews with photos from actual tours
6. Backlink Building
- Collaborated with travel bloggers & influencers
- Earned 22 new backlinks from local and international travel blogs