SEO Case Study: TaskPro – Project Management SaaS (San Francisco, USA)
Industry: Software as a Service (SaaS)
Location: San Francisco, California
Service Provided: SEO for SaaS Website
Project Duration: 6 Months
Objective: Increase organic traffic, improve keyword visibility, and generate more free trial signups through organic search.
Goals:
Rank for high-intent and product-related keywords like:
- “project management tool for remote teams”
- “SaaS task tracker”
- “Trello alternative for businesses”
Boost organic traffic to the pricing and feature pages
Increase signups for the Free Trial funnel
Strategy & Execution:
1. SEO Audit & Technical Fixes
- Addressed indexation errors and page speed (LCP reduced from 5.4s → 2.2s)
- Added structured data: SoftwareApplication schema
- Optimized sitemap and robots.txt
2. Keyword Research & Strategy
- Researched B2B SaaS search intent keywords
- Focused on long-tail + commercial queries
- Created a keyword-to-page map for every funnel stage
3. Content Optimization
Rewrote 8 core product pages with optimized H1, meta descriptions, and CTAs
Added feature comparison pages:
- “TaskPro vs Asana”
- “Trello vs TaskPro”
- Implemented content silos for “Use Case” pages: Agencies, Startups, Enterprises
4. Content Marketing & Blogging
Published 16 blogs targeting keywords like:
- “Best remote team management tools”
- “How to choose a project management SaaS”
Integrated internal links and contextual CTAs in each article
5. Link Building
- Earned links from 18 relevant SaaS & tech review blogs
- Submitted to trusted SaaS directories like G2, Capterra, SaaSHub
6. Conversion Optimization (CRO)
- Added heatmaps and scroll analysis
- Improved CTA placements and added exit intent popups